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The must-have guide for new parents that earn above £100k
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5,574
parents
Feeling the pinch with childcare? You are not alone
Childcare costs are eating up your income
Finding ways to be tax-efficient takes too much time
Everyone has advice—but none of it feels clear or right for you
You just want a simple way to cut costs without all the hassle
You can crack the code to saving on childcare
Our team of top-tier accountants, financial experts, and tech pros have done the heavy lifting—diving into the fine print and uncovering the solutions that actually work.
Could you figure it all out on your own?
Sure, if you had weeks to spare and a passion for accounting.
But you are busy raising a family.
With over 60 years of experience in finance and tech between us, we know what works.
And, we are parents too.
We’ve lived through the stress, the late-night Googling, and the frustration of feeling like the system isn’t built for families like ours.
That’s why we created this—for parents, by parents.
Because your time is better spent making memories, not crunching numbers.
Mat & Nicole - the founding husband and wife team, with our two daughters Olive & Summer.
You earn above £100k.
You have a baby.
You’ve got options—let’s unlock them together.
Save thousands on nursery fees
Get a clear breakdown of all the schemes and strategies that keep more of your money in your pocket.
Save time and avoid confusion
Get all the information you need in one simple guide—no need for endless research. We do all the calculations for you.
Make smarter financial decisions
Gain clarity and confidence with advice from an FCA-regulated financial expert
The guide works.
Here's how.
Share your family details
Provide some basic information about your family and finances—it only takes a couple of minutes.
We crunch the numbers for you
Our system calculates the best ways to save on childcare costs, so you don’t have to lift a finger.
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Start saving money effortlessly
Get clear, actionable steps to keep more of your money where it belongs—in your pocket.
Hear from happy high-earners.
Just like you.
Got questions? We've got answers.
What happens if I don’t save money?
What is your refund policy?
What is included?
How much is it?
Can I speak to someone?
Are you just going to tell me to reduce my net adjusted income?
How much will you save on childcare?
Join 5,000+ high-earning parents
“As new parents, we didn’t know how to manage £1,935 monthly nursery fees. Without this guide, we wouldn’t have been able to cut it to £916 and save over £1,000 a month. It’s been such a relief!”
TESS • mother & manager • Essex